Meta Deploys Facial Recognition to Combat Celebrity Scam Ads
Meta is introducing facial recognition technology on Facebook and Instagram to tackle scams impersonating celebrities, despite privacy concerns.
Overview
- Meta's new system aims to identify and block scam ads using images of celebrities without permission by comparing them to official profile pictures.
- The technology is being tested with 50,000 public figures globally, notifying them of their inclusion and allowing them to opt out.
- Facial recognition will also be used for account recovery, requiring users to upload a video selfie for verification.
- Privacy concerns persist due to Meta's history with facial recognition, but the company claims data will be deleted immediately after use.
- The initiative is not yet being tested in the UK or EU, where stricter data protection laws apply, highlighting ongoing privacy debates.