Overview

• Meta removed roughly 10 million profiles impersonating large content producers and penalized 500,000 spam accounts in the first half of 2025 to combat inauthentic behavior.
• Accounts that repeatedly reuse others’ text, photos, or videos without meaningful enhancements will lose monetization privileges and face throttled distribution across all posts.
• Duplicate video detection now includes a tested attribution feature that adds links directing viewers to the original creator’s content.
• Facebook’s Professional Dashboard introduces post-level insights so creators can track when their reach or monetization status is at risk.
• These measures build on Meta’s earlier AI recommendation disclosures and align with recent YouTube policy changes targeting unoriginal, AI-generated spam.