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Meta Debuts Ray‑Ban Display Smart Glasses With Built‑In Screen, U.S. Sales Start Sept. 30

The debut signals Meta’s consumer push into AI glasses controlled by a wrist EMG band, tethered to a phone.

Meta CEO Mark Zuckerberg wears Meta Ray-Ban Display at the 2025 Meta Connect conference Sept. 17 in California.
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Meta CEO Mark Zuckerberg wears artificial intelligence-powered smart glasses and a wristband as he speaks during the Connect developer conference’s keynote in Menlo Park, Calif., on Sept. 17, 2025. 
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Overview

  • The $799 Ray‑Ban Meta Display features a small color screen in the right lens and ships with the Meta Neural Band, an EMG wristband for hand‑gesture control, with U.S. availability beginning September 30.
  • Live onstage demos at Meta Connect stumbled, including a faltering AI recipe walk‑through and a failed video call, which presenters attributed to poor Wi‑Fi.
  • The Oakley Meta Vanguard targets athletes at $499 with a center‑mounted camera, Garmin and Strava integrations, IP67 durability, and up to nine hours of battery life, launching October 21.
  • Meta also introduced Ray‑Ban Meta Gen 2 at $379 with roughly double the battery life to about eight hours and 3K Ultra HD video capture, available immediately in multiple frame styles.
  • All models rely on Bluetooth pairing to a smartphone for messaging and calls via Meta apps, are built with EssilorLuxottica, and are slated for wider releases in early 2026 in select countries.