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13h ago

Meta Debuts Oakley AI Smart Glasses Ahead of Holiday Ray-Ban Display Model

Priced at about $360, the sports-oriented Oakley glasses signal Meta’s push deeper into wearable AI ahead of forthcoming display-equipped Ray-Ban models.

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The Oakley Meta HSTN smart glasses being used by a basketball player
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Overview

  • Oakley Meta smart glasses launched on June 20 with a central frame-mounted camera and ‘Hey Meta’ voice-activated AI controls.
  • The weather-resistant frames deliver extended battery life and are designed for athletes and outdoor activities.
  • Meta has sold 2 million Ray-Ban Meta units since 2023 after its 2019 partnership with EssilorLuxottica and successive releases in 2021 and 2023.
  • A bulkier third-generation Ray-Ban Meta featuring a small lens display is slated for release in time for the holiday season.
  • Following Prada’s December licensing renewal, Meta is exploring a luxury smart-glasses line as competition heats up from Google-Warby Parker and Snap’s AR specs.