Overview

• Meta has launched the Facebook Content Monetization hub, combining In-stream ads, Ads on Reels, and Performance bonuses into a single program.
• Over the past year, Facebook has paid more than $2 billion to creators for Reels, videos, photos, and text posts.
• Payouts for Reels and other short videos have increased by over 80% in the past year.
• The new monetization program will be in beta this year, with one million current monetizing creators invited to join.
• Open enrollment for the Facebook Content Monetization hub will begin in 2025, allowing more creators to participate.