Overview
- Meta told TechCrunch it will pilot optional subscriptions across Instagram, Facebook, and WhatsApp in the coming months, with core experiences remaining free.
- Each app will offer its own bundle of premium tools focused on productivity, creativity, and user control, separate from Meta Verified.
- AI sits at the center of the plans as Meta integrates its reported $2 billion Manus agent into consumer products while continuing standalone business subscriptions.
- Vibes, the AI short‑form video generator, will move to a freemium model that gives subscribers additional monthly video creation capacity.
- Early Instagram clues from reverse‑engineer Alessandro Paluzzi indicate potential perks such as anonymous Story views and unlimited audience lists, but Meta has not finalized paid features, pricing, or pilot regions.