Overview

• Businesses can now create and manage campaigns for Facebook, Instagram and WhatsApp in a single Ads Manager interface
• Advantage+ AI automatically allocates and optimizes marketing budgets across all placements to boost performance
• A pilot Business AI chatbot in Mexico will offer personalized product recommendations and handle customer follow-ups within WhatsApp chats
• Larger companies will soon be able to receive and initiate voice calls, exchange voice messages and conduct video calls for use cases such as telehealth
• New features are available to business customers immediately with a phased global release over the coming weeks