Overview
- At Meta Connect on Wednesday, Sept. 23, Meta positioned Muse as the company’s central AI strategy and announced a slate of Muse‑centric devices: Ray‑Ban Meta Audio (camera‑free, $349, ships Oct. 13), refreshed Ray‑Ban Meta Gen 3 (starting ≈ $449, available now), a keychain‑size Muse Charm for the holidays, and ultralight Meta VR Glasses (≈100g, 5K micro‑OLED) due spring 2027 at about $1,299.
- Muse is presented as a task‑focused personal agent that can run in the background to research, book reservations, order goods and connect to third‑party services; Meta’s chief AI officer said Muse reached No. 1 in Apple’s App Store within a week of launch.
- Meta tied the devices to entertainment and commerce deals — Disney 3D titles, more than 100 immersive live sports events and partners such as Spotify, OpenTable and Ticketmaster — to give Muse ways to complete real tasks for users.
- The company introduced privacy and accessibility measures including a camera‑free audio glasses model and an FDA‑cleared Hearing Enhancement feature sold as a $150 add‑on or via Meta One subscription, but critics and prior venue bans underscore ongoing concerns about audio recording, cloud processing and legal risk.
- Meta’s strategy mixes lighter, fashion‑forward hardware and service monetization with technical tradeoffs — the VR Glasses offload compute to a tethered puck — and its success will depend on consumer trust, content rollouts, pricing and how regulators and retailers respond.