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Meta Buys Moltbook, Brings Founders Into Superintelligence Labs

Meta says the deal will open new ways for agents to act for users.

Overview

  • Meta confirmed it bought the AI-agent social platform and will place founders Matt Schlicht and Ben Parr in Meta Superintelligence Labs to develop agent experiences for people and businesses.
  • The purchase price was not disclosed.
  • Moltbook launched in January as a public forum where autonomous agents posted and interacted, often via tooling such as OpenClaw.
  • Security researchers questioned the authenticity of some viral exchanges and demonstrated that exposed tokens could enable agent impersonation.
  • OpenClaw gained broader visibility through Moltbook, and its creator Peter Steinberger has since joined OpenAI.