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Meta Buys Limitless to Bolster AI Wearables, Halts New Pendant Sales

The deal reflects a resource shift from metaverse projects to always-on assistants in hardware.

Overview

  • Limitless CEO Dan Siroker confirmed the acquisition in a blog post, and the financial terms were not disclosed.
  • Meta will stop selling the Limitless Pendant, support existing customers for at least one year, and waive subscription fees by moving users to a free plan.
  • Non-core features such as Rewind will be phased out, regional availability will change, and users gain in‑app tools to export or delete their data.
  • Limitless launched a clip‑on pendant in 2024 that records conversations and generates AI summaries to aid recall and meeting productivity.
  • The move aligns with Meta’s strategy to prioritize AI hardware, following reported plans to cut up to 30% of its 2026 metaverse budget and delay its Phoenix mixed‑reality glasses to early 2027.