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Meta Brings 'Your Algorithm' to Facebook Feed and Reels

Meta says large language models let people tell the algorithm their preferences in plain language for instant recommendation updates.

Overview

  • Meta launched the Your Algorithm feature on Facebook on Tuesday, October 13, 2026, extending tools first tested on Reels and added to Instagram earlier this year.
  • Users can add and manage topics, mark posts as “interested” or “not interested,” and access the controls from a post’s three-dot menu or buttons under posts.
  • Meta says the system may ask follow-up questions so people can explain preferences in their own words and see recommendations change in real time within the same session.
  • The company says large language models are now part of its ranking systems so the platform can interpret intent and context from natural-language inputs rather than relying only on past engagement signals.
  • Meta frames this rollout as giving people more control over content discovery, a shift that could change what users see and how recommendations are tuned while raising questions about adoption and how LLMs interpret user language.