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Meta Brings 'Your Algorithm' AI Controls to Facebook

Meta says natural-language prompts using large language models let users reshape Feed and Reels recommendations in real time.

Overview

  • Meta announced Tuesday that it has rolled out Your Algorithm on Facebook, adding a dedicated place to add and manage topics users want to see in Feed and Reels.
  • Users can give in-post feedback with new ‘Interested’ and ‘Not interested’ options and may be asked follow-up questions to explain their preferences in their own words.
  • Meta says large language models are now part of its ranking systems so freeform prompts and post-level feedback are incorporated into recommendation updates during the same session.
  • The feature follows earlier launches on Instagram and Threads but is not yet available everywhere, with one report finding the tools absent on India-based accounts.
  • Meta frames the change as a move to give people more direct control over what they see, a shift that raises practical questions about how user prompts are stored, used for ads, or fed back into AI models.