Meta Brings Its AI Assistant Into Threads Direct Messages

Overview

• Meta confirmed it is rolling out Meta AI inside Threads direct messages worldwide, giving users a private chat interface with the assistant.
• Users can send Threads posts, pictures, links and videos to Meta AI and ask follow-up questions to dive deeper into topics.
• Public testing of Meta AI replies in Threads feeds continues in a handful of markets while the private DM feature expands more broadly.
• Meta provides controls to limit AI replies, including muting @meta.ai, marking posts “Not interested,” and hiding Meta AI replies on a user’s posts.
• The move builds on Meta’s broader push to embed its assistant across Facebook, Instagram and WhatsApp and aims to keep activity and business interactions inside its ecosystem rather than routed to third-party AIs like ChatGPT or Gemini.