Overview
- Starting December 16, conversations with Meta’s AI are used to train systems that target ads and suggest posts and Reels on Instagram and Facebook.
- Public information from Threads is now included in training datasets for Meta’s artificial intelligence.
- The expansion builds on a 2024 practice of training on public Instagram and Facebook content and follows a privacy-policy update published in November 2025.
- Users may opt out by completing Meta’s request form, entering the account email and confirming via email, and previous opt-outs remain valid.
- Brazil’s data regulator ANPD first suspended the measure and later allowed it after transparency assurances, as consumer advocates continue to question notice and clarity.