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Meta begins training AI on European Facebook and Instagram posts

Millions of EU users who missed the May 26 opt-out are now contributing public Facebook and Instagram posts to Meta’s AI training under growing scrutiny from privacy groups

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Overview

  • Meta started feeding its Meta AI model with publicly available Facebook and Instagram content on May 27 after the opt-out deadline passed
  • WhatsApp’s end-to-end encryption still protects private chats but any messages sent to Meta AI or in public groups can be used for training
  • Users cannot fully disable Meta AI across WhatsApp, Instagram or Facebook and are urged to avoid sharing sensitive information with the chatbot
  • EU regulators and consumer organizations have raised legal challenges over the use of personal data without explicit opt-in consent
  • Meta argues that incorporating EU user content is crucial for tailoring its AI to regional languages and norms, though data already ingested cannot be removed