Meta Begins Testing Ads on Threads in the US and Japan

The social media platform reaches 300 million monthly users as Meta introduces ads and new user tools.

Meta has started testing image-based ads on Threads, initially limited to a small percentage of users in the US and Japan.
The ads will appear in the Threads home feed and are designed to integrate seamlessly with organic content, according to Instagram head Adam Mosseri.
Advertisers can extend their existing Meta ad campaigns to Threads using Meta’s Ads Manager, requiring no additional creative resources.
Threads recently introduced new features, including post scheduling, post insights, and a markup tool for resharing posts with creative edits.
Meta’s broader strategy for Threads includes AI-powered ad inventory filters and a gradual rollout to ensure user retention and platform growth.