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Meta Announces Meta Lab Pop-Ups for Ray-Ban Display Ahead of Sept. 30 U.S. Launch

The company is steering buyers through in-person demos to introduce its display-equipped smart glasses.

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A photo of Oakley Meta HSTN (left), Meta Ray-Ban Display (center), and Ray-Ban Meta Gen 2 (right) smart glasses next to each other, showcasing their relative designs.
© Raymond Wong / Gizmodo

Overview

  • Temporary Meta Lab locations are slated for Las Vegas on Oct. 16, Los Angeles on Oct. 24, and New York on Nov. 13, with the Burlingame Bay Area site remaining open for demos.
  • Meta says many demo appointments are already booked through mid-October, and customers can schedule sessions through the company’s website.
  • The Ray-Ban Meta Display is priced at $799 in the U.S. with the Neural Band wristband included, and it features a right-lens micro‑LED HUD rated at 600×600 pixels, about a 20° field of view, and up to 90Hz.
  • Meta is limiting some sales to customers who complete in-person demos or fittings, with try-ons available at Meta Labs and select partners including Ray-Ban, Verizon, Best Buy, and LensCrafters.
  • Beyond the Display model, Meta is rolling out a second‑generation Ray‑Ban line and the Oakley Meta Vanguard set to ship Oct. 21, with Display availability in the UK, France, Italy, and Canada planned for early 2026 and vending‑machine sales tests reported.