Overview

• Meta and Oakley confirmed an announcement for new smart glasses via the @oakleymeta Instagram account, with details set to drop on June 20.
• This marks Meta’s third collaboration with a Luxottica brand, following the 2021 Ray-Ban Stories and 2023 Ray-Ban Meta Glasses.
• Reports suggest the Oakley Meta glasses will use a center-mounted camera adapted from the Sphaera frame and be tailored to cyclists and other athletes.
• Meta’s Ray-Ban smart glasses have shipped over two million units, and the company plans to scale production to ten million units annually by the end of 2026.
• The launch further heats up the smart glasses market, where Apple is targeting a late 2026 debut and Google has unveiled Android XR partnerships.