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9h ago

Meta and Oakley to Debut Athlete-Focused Smart Glasses on June 20

The launch reflects Meta’s effort to diversify its wearable portfolio with a sport-oriented design ahead of rising competition in AI eyewear.

The video doesn't show us much, besides the two companies' logos.
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Hamish wearing a black pair of Wayfarer smart glasses from Ray-Ban and Meta. He's also wearing a hat and a bag in a large modern living room.
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Overview

  • The Oakley Meta glasses, teased through a dedicated @oakleymeta Instagram account, will feature a center-mounted camera optimized for cyclists and other athletes.
  • Expected to cost about $360, the glasses will offer built-in speakers, photo and video capture, and hands-free access to Meta AI via voice commands.
  • This introduction builds on the success of Ray-Ban Meta glasses, which have sold over two million units since 2023 under Meta’s EssilorLuxottica collaboration.
  • Meta plans to ramp up annual smart glasses production to 10 million units by the end of 2026 as it extends partnerships beyond Ray-Ban.
  • The move pits Meta against emerging rivals in the smart eyewear space, including Google’s Android XR partners and Apple’s rumored 2026 smart glasses.