Overview
- Meta and Oakley confirmed their partnership through a new Oakley Meta Instagram profile that teases a June 20, 2025 announcement for the smart glasses launch.
- The glasses will adopt Oakley’s Sphaera frame and move the camera from the temple to a central position for improved action footage.
- Meta is positioning the Oakley Meta eyewear for athletes, particularly cyclists and runners, to capture the sports and action-camera market.
- Both brands fall under EssilorLuxottica, allowing Meta to leverage established eyewear expertise as it expands beyond its Ray-Ban smart glasses.
- The surprise pre-Connect reveal appears timed to counter Google’s Android XR debut and precedes further product updates at Meta Connect in September.