Overview

• The app’s share process, which requires four steps, is confusing and fails to alert users that their chats will be posted publicly.
• Meta AI integrates directly with Facebook and Instagram profiles, attaching real names, photos and handles to shared conversations.
• Publicly posted chats have included unredacted veterinary bills, medical records and legal correspondence in the Discover feed.
• Legal experts say the app’s structure could trigger scrutiny under existing transparency and consent requirements in the US and UK.
• Meta’s $14 billion AI investment and over one billion interactions with its AI products have raised the stakes in its bid to retain users and advertising revenue.