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Meta AI App Faces Backlash Over Privacy Risks and Forced Integration

The new app's public Discover feed, default memory retention, and mandatory WhatsApp AI feature spark user frustration and regulatory scrutiny.

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Overview

  • Meta's standalone AI app, powered by Llama 4, includes a public Discover feed where users can share AI interactions, but sensitive personal data is being unintentionally exposed.
  • The app retains user conversations and builds memory files by default, with no option to prevent data storage, raising significant privacy concerns.
  • WhatsApp users are unable to remove or disable the newly embedded AI feature, prompting widespread complaints about forced integration.
  • Experts warn of privacy risks as users unknowingly share deeply personal information, while Meta claims personal messages remain end-to-end encrypted.
  • The Information Commissioner’s Office is monitoring Meta's handling of personal data, as the app's rollout intensifies scrutiny over AI-driven personalization and data usage.