Overview
- The commitment introduces a free option with less personalized ads on Facebook and Instagram.
- EU officials say the change breaks the previous pay‑or‑consent model found non‑compliant with the Digital Markets Act.
- Brussels fined Meta €200 million in April and continued talks that led to the new approach.
- BEUC offered a guarded welcome and will scrutinize what Meta deploys in January.
- A Meta spokesperson defended targeted advertising, calling personalized ads vital for Europe’s economy.