Meta Adjusts Ad Strategy in Europe to Comply with New Regulations

Meta will offer less personalized ads and reduce subscription costs for ad-free services in response to EU's Digital Markets Act.

Meta will implement 'less personalized ads' for users in the EU who opt not to pay for ad-free Facebook and Instagram services.
The changes come as a response to the EU's Digital Markets Act, which requires user consent for data tracking and profiling.
Subscription fees for ad-free access are reduced by 40%, now costing €5.99/month on the web and €7.99/month on mobile.
Meta's new ad model will use minimal data points such as age, location, and gender for ad targeting.
The European Commission's investigation into Meta's compliance with the DMA is ongoing, with final conclusions expected next year.