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Meta Adds AI Assistant and Weekly ‘Meet Cute’ Matches to Facebook Dating

The tools begin a gradual rollout in the US and Canada with recommendations limited to publicly available profile data.

Overview

  • Meta is rolling out a chatbot in the Matches tab that surfaces matches via natural-language prompts and can offer profile or dating advice in the US and Canada.
  • Meet Cute delivers one surprise match each week using Facebook’s algorithm, with an opt-out option and potential to add other frequencies.
  • Recommendations draw only from publicly available profile information and do not infer hidden attributes, according to a product manager.
  • The assistant is built on Meta’s Llama models, per Business Insider’s interview with the Facebook Dating team.
  • Meta says the tools are free and aimed at younger adults as major rivals like Match Group and Bumble expand AI features across their apps.