Overview

• The acquisition solidifies Meta’s partnership with EssilorLuxottica that began in 2019 to co-develop AI-enabled eyewear under the Ray-Ban and Oakley brands.
• Ray-Ban Meta smart glasses have sold millions of units since their 2023 introduction, prompting an expanded roadmap of intelligent eyewear.
• In June the Oakley Meta HSTN launched with a hands-free high-resolution camera, open-ear speakers, water resistance and integrated Meta AI capabilities.
• EssilorLuxottica CEO Francesco Milleri confirmed plans to boost production capacity for smart glasses and to extend the collaboration to additional brands.
• The stake aligns with Reality Labs’ broader AI infrastructure investments aimed at positioning smart glasses as a mainstream consumer platform.