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Meta Acquires Limitless to Accelerate AI Wearables, Ends New Pendant Sales

Existing users keep service free for at least a year with new data export and deletion controls.

Overview

  • Limitless CEO Dan Siroker confirmed the sale to Meta, and the companies did not disclose financial terms.
  • The Limitless Pendant will no longer be sold, and current customers receive at least one year of support with subscription fees waived and premium features unlocked.
  • Non-core software such as Rewind will be phased out, and the company will adjust regional availability during the transition.
  • Meta introduced in-app options to export or delete stored recordings and will require users to accept a new privacy policy under Meta ownership.
  • Coverage characterizes the deal as an acqui-hire into Reality Labs as Meta redirects spending from metaverse projects and pushes AI wearables, with its Phoenix glasses now targeted for early 2027.