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Messi’s World Cup Run Elevates MLS Profile

His late semifinal assists and tournament form have boosted global attention, reshaping MLS rosters, transfers and marketing.

Overview

  • Lionel Messi supplied two late assists in Argentina’s 2-1 World Cup semifinal comeback and finished the tournament with eight goals and four assists, performances that have drawn fresh global focus to Major League Soccer.
  • MLS has resumed its season after the World Cup pause with many clubs reintegrating returning internationals following a break that saw 22 of 30 teams lose players to the tournament and 44 players depart midseason.
  • Antoine Griezmann and Robert Lewandowski have begun their MLS stints this year, joining Orlando City and Chicago Fire on contracts that extend through roughly the 2027–28 window and signaling a trend of established Europeans choosing competitive roles in the U.S.
  • Individual storylines are shifting club plans: Son Heung-min’s scoring drought has left LAFC seeking solutions, while Sebastian Berhalter’s World Cup minutes have raised his profile ahead of a Vancouver Whitecaps contract that expires in December 2026.
  • Beyond short-term headlines, Messi’s play and his Inter Miami extension through December 2028 give MLS a marketing and legitimacy boost that could increase transfer interest, change fan attention and pressure the league to deepen squad quality and roster rules.