Overview

• Yassine Cheuko posted an Instagram video showing him signing a $15 million purse deal and unboxing gloves labeled “Lolo.”
• He specified Chase Stadium in Miami as the fight venue and publicly demanded that Paul sign the contract rather than relocate the bout to Puerto Rico.
• Logan Paul has distanced himself from the challenge, stating his original call-out of Messi was only a joke and has not signed the agreement.
• UFC welterweight Santiago Ponzinibbio entered the dispute by offering to train Cheuko and declaring he wants to face Paul before anyone else.
• The boxing spectacle grew out of ongoing trademark lawsuits between Logan Paul’s Prime Hydration and Lionel Messi’s Más+ over bottle design, with the legal battle turning into a high-profile promotional feud.