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Messi Tops MLS Jersey Sales for Fourth Straight Year

The MLSstore.com ranking underscores concentrated star-driven demand, sharp sales spikes from midseason signings and a lack of disclosed raw figures.

Overview

  • MLS published a top-10 list based on MLSstore.com online sales from Jan. 1 to Oct. 30, 2026, with Lionel Messi at No. 1 for the fourth consecutive season.
  • Inter Miami placed three players in the top 10—Messi, Luis Suárez and Rodrigo De Paul—giving the club the largest share of top-selling shirts.
  • Robert Lewandowski’s June move to Chicago produced a rapid sales surge and ESPN reported his Fire jersey has outsold Messi’s since his arrival.
  • Antoine Griezmann, who joined Orlando City earlier in the year and began playing over the summer, rose into the top five after World Cup activity.
  • Seventeen-year-old Cavan Sullivan reached No. 6 following a breakout season and a senior USMNT debut, and MLS’s refusal to release exact sales figures limits precise comparisons and broader context.