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3w ago

Messi Becomes Partner in El Club de la Milanesa to Fuel Global Expansion

His investment fuels planned openings in Chile and Paraguay later this year, paving the way for entry into Europe by 2027.

El Club de la Milanesa prevé cerrar el 2025 con cinco locales en Estados Unidos
Inter Miami forward Lionel Messi stands on the pitch during pregame ceremonies before an MLS soccer match against the New England Revolution, Wednesday, July 9, 2025, in Foxborough, Mass. (AP Photo/Steven Senne)
Messi ha confesado en varias ocasiones que las milanesas son su plato preferido
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Overview

  • Messi joined as the fourth partner alongside founders Celina Rosso, Federico Sala and Santiago Magliano.
  • The alliance was formalized through an Instagram announcement, marking his dual role as investor and brand ambassador.
  • El Club de la Milanesa has grown to over 70 outlets across Argentina, Uruguay and the United States through its specialized franchise model.
  • Under Messi’s partnership, the chain is set to launch new locations in Chile and Paraguay before the end of 2025.
  • The company is advancing a strategic plan to open restaurants in Spain, Italy and Portugal by 2027.