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Messi and Suárez Stream Deportivo LSM Rout as Club Goes Top of Uruguay’s Fourth Division

A live watch party with real-time fan interaction showcases their youth-focused project’s digital-first growth strategy.

Overview

  • Deportivo LSM crushed Montevideo Boca Juniors 6-0, led by a Rodrigo Pastorini hat-trick.
  • The victory moved the team to 24 points from 10 matches, keeping them alone at the top of the Fourth Division table.
  • Messi and Suárez hosted the first half of the broadcast, with Rodrigo De Paul joining the stream in the second half.
  • The match aired on YouTube and AUF.tv and featured influencers Davo Xeneize, La Cobra and Rafa Cotelo interacting with fans via chat.
  • Founded in 2023 and officially presented in May, the club’s promotion coincides with the trio’s return to Inter Miami for an MLS second leg against Nashville.