Merlin to Debut ‘Super Neon’ and ‘WONDRA’ in U.S. Malls This September
The company is pairing with Fever to test fast-built, sensory attractions in mall venues.
Overview
- WONDRA opens September 5 at Woodfield Mall in the Chicago area in a venue of more than 11,500 square feet.
- Super Neon opens September 12 at Mall of America near Minneapolis in a space of more than 11,700 square feet.
- Both attractions were conceived, designed and delivered in under a year by Merlin Magic Making.
- WONDRA features a dreamy sky of personalized clouds and interactive flowers and meadows, while Super Neon offers a colorful rainstorm with underwater umbrellas and a touch-activated forest.
- The launches are in partnership with Fever, the live‑entertainment discovery platform helping bring the experiences to North American audiences.