Overview
- Merit released Clean Volume this week, with initial reviews published Thursday and Friday that report hands-on testing and early impressions.
- The formula is described as a tubing system made in Japan that forms removable 'tubes' around lashes to resist flaking and smudging while coming off with warm water.
- The wand is a small, flexible comb with super-fine staggered bristles that reviewers say coats and separates each lash for defined, non-clumpy volume.
- Editors reported the mascara builds length and lift without heaviness and is ophthalmologist-tested, which reviewers noted makes it suitable for sensitive eyes and contact lens wearers.
- Clean Volume is available now on MeritBeauty.com and Sephora.com in black and brown, with early retail listings at $28 in U.S. coverage and £24 in U.K. coverage, and reviewers positioned it as a mid-tier, more volumizing complement to Merit's existing Clean Lash product.