Overview

• Mercury Capital has formally launched a sale process for Are Media’s print and digital magazine assets, briefing staff but maintaining normal operations
• KPMG Corporate Finance has been appointed to oversee a structured divestment following a wave of market inquiries
• The offering covers marquee titles including The Australian Women’s Weekly, TV Week, New Idea and Better Homes and Gardens
• No bidders have been disclosed so far and the transaction is not expected to proceed as a quick fire sale
• The decision follows years of declining ad revenue for traditional magazines as digital platforms and publishers such as Mamamia and Shameless Media draw advertising dollars