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Mercedes Unveils Vision Iconic, a Retro-Themed EV Concept With an Illuminated Mega‑Grille

The show car previews a heritage-infused design direction for future electric models.

Overview

  • The Vision Iconic channels 1930s shapes and classic Mercedes references, citing influences like the W108, W111 and 600 Pullman.
  • Mercedes describes a paint-like solar body coating that on 11 square meters could deliver up to 12,000 km of energy per year under ideal conditions at roughly 20% efficiency.
  • Research areas highlighted include neuromorphic computing for cooperative driving and ambitions toward Level 4 automated systems.
  • Chief designer Gorden Wagener also teased on Instagram an even larger illuminated grille on a limousine-style vehicle.
  • An all‑electric S‑Class on the MB.EA platform has been confirmed to replace the EQS, as illuminated-grille tech already appears in production on the GLC EQ with 942 LED pixels.