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Mercedes to Launch Supervised City-Driving Assist in U.S. This Year, Priced at $3,950 for Three Years

NVIDIA’s DRIVE AV will power the new CLA’s MB.OS features using a dual‑stack design focused on redundancy.

Overview

  • MB.DRIVE ASSIST PRO enables point‑to‑point urban driving from parking lot to destination, handling intersections, turns and traffic lights under active driver supervision.
  • The U.S. package costs $3,950 for three years, with monthly and annual subscription pricing to be disclosed later.
  • Mercedes says the system relies on about 30 sensors, including cameras, radar and ultrasonic units, feeding compute capable of up to 508 trillion operations per second.
  • NVIDIA and Mercedes state the new CLA will run MB.OS with DRIVE AV’s AI end‑to‑end stack alongside a parallel classical safety stack built on Halos, with support for over‑the‑air upgrades.
  • The feature has been on sale in China since late 2025, and NVIDIA highlights cloud‑to‑car training and large‑scale simulation for validation, noting the CLA recently earned a five‑star Euro NCAP rating.