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Mercedes Shifts EV Design To Mirror Combustion Models

Mercedes says customer preferences are driving the pivot to conventional-looking EVs.

Overview

  • CTO Markus Schäfer said future battery models will closely resemble combustion counterparts rather than use distinct EQ styling.
  • The company will maintain separate architectures for electric and combustion vehicles, arguing a shared platform would compromise interior space and efficiency.
  • The electric GLC, the first on the MB.EA platform with 800‑volt fast charging, is slated to launch in the first half of 2026.
  • Mercedes attributes the styling shift to buyers who, according to Schäfer, do not want to advertise that they drive an electric car.
  • Product rollout signals include no coupe version for the GLC EV and an electric C‑Class planned for 2026, with Australian sales reported for 2026.