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Mercedes Pulls EQB After Four Years, Clearing the Way for a Next-Gen EV

The move follows lagging sales, with a higher-tech replacement reportedly slated for early 2026.

Overview

  • The EQB is no longer listed or configurable on Mercedes' German website, effectively ending local sales of the electric SUV launched in 2021.
  • Mercedes is processing outstanding EQB orders at its Kecskemét plant in Hungary before retooling the factory for new models, according to the JesMB site.
  • A successor is widely reported to arrive in early 2026 on the MMA platform with an 800‑volt system that targets faster DC charging and more than 600 km of range.
  • EQB demand trailed rivals in Germany, with fewer than 3,800 registrations in the first half of 2025 versus more than 7,400 for BMW's iX1, and observers have labeled the model a flop.
  • Dealers have criticized Mercedes' recent pricing strategy as overly aggressive, raising questions about how the replacement will be positioned in the market.