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Mercedes Debuts Pixel-Lit Grille Teaser for Electric GLC Ahead of Munich Show

Mercedes-Benz will use the illuminated grille to inaugurate a cohesive 'Sensual Purity' design across combustion-to-electric lineups with the GLC EV as its first showcase.

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Mercedes GLC EV Teaser

Overview

  • Mercedes-Benz released undisguised teaser images on August 4 showing the GLC EV’s new front end featuring a smoked-glass lattice framed in chrome and housing 942 individually backlit pixels.
  • The all-electric GLC succeeds the EQC on Mercedes’s MB.EA platform and is confirmed for its world premiere at the IAA Mobility show in Munich on September 7 with a North American launch in 2026.
  • An optional illuminated grille package provides animated backlighting effects and an illuminated three-pointed star emblem where local regulations allow.
  • Design chief Gorden Wagener called the grille “the perfect fusion of lasting design codes reinterpreted for the future,” saying it will redefine Mercedes-Benz’s visual identity.
  • CEO Ola Källenius reported that generative AI tools accelerated the development of the elevated Sensual Purity design philosophy that will guide all upcoming combustion-to-electric models.