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Mercedes CEO Leads Calls to Rethink EU’s 2035 Combustion-Engine Ban

Ola Källenius warns the rigid deadline will spur a surge in petrol and diesel sales, urging incentives, lower charging costs, a technology-neutral transition

Overview

  • Ola Källenius, speaking as Mercedes-Benz CEO and ACEA president, told Handelsblatt that the 2035 ban risks a market “collapse” by prompting consumers to buy combustion-engine cars before the cutoff
  • He said a pre-buying surge of petrol and diesel models would undermine Europe’s decarbonization targets and destabilize automakers’ sales trajectories
  • Källenius urged the EU to replace hard mandates with tax incentives, cheaper public charging electricity and a technology-neutral framework to drive voluntary EV adoption
  • Industry leaders point to weak EV demand, mounting competition from Chinese manufacturers and trade tensions as key factors that make the fixed deadline impractical
  • The European Commission is set to review the 2035 CO2 rule later this year, and Källenius’s intervention adds weight to calls for more flexible, market-based policies