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Mercedes-Benz Unveils Vision Iconic Concept to Launch ‘New Iconic Era’

The two-door EV debuts in Shanghai as a design manifesto that previews a luminous upright grille plus experimental systems intended to filter into future models.

Overview

  • Mercedes revealed the Vision Iconic on October 14 in Shanghai, positioning the electric coupé as the opening statement of its ‘New Iconic Era’.
  • A massive illuminated grille with a standing lit star anchors the look, a signature already appearing on the new GLC EV and slated to influence additional models.
  • Mercedes touts photovoltaic ‘solar paint’ that could add up to 12,000 km (7,456 miles) of range per year in ideal conditions using 20%‑efficiency cells that are recyclable and free of rare earths and silicon.
  • The show car pairs neuromorphic computing with steer‑by‑wire and rear‑axle steering, offering enhanced Level 2 assistance now and an architecture prepared for Level 4 highway driving and parking.
  • Inside, a ‘hyper‑analogue’ lounge features a glass ‘Zeppelin’ dashboard with chronograph‑style instruments, an AI companion clock, blue velvet seating and straw marquetry, with Mercedes emphasizing it remains a show car rather than a confirmed production model.