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Mercedes-Benz Starts India Assembly of Maybach GLS With Price Cut, Launches Celebration Editions

The shift reflects India’s rise among Maybach markets, signaling a 2026 focus on higher‑margin offerings.

Overview

  • Mercedes‑Benz India has begun local assembly of the Maybach GLS in Pune, the first production outside the US, lowering the starting price to ₹2.75 crore from about ₹3.17 crore.
  • The company will offer a dual pathway for the GLS: quicker local CKD deliveries, with CBU imports retained for extensive customisation and enhanced security needs.
  • Special Celebration Editions debuted at ₹4.10 crore for the Maybach GLS and at ₹1.34 crore (EQS 450, 5‑seater) and ₹1.48 crore (EQS 580, 7‑seater), with the EQS gaining AMG Line styling and rear‑seat ventilation as standard.
  • Mercedes‑Benz rolled out MB. Charge in India, aggregating access to more than 9,000 DC fast chargers, with in‑car payment capability planned for future models.
  • After delivering 19,007 units in 2025 for its best revenue year, Mercedes‑Benz India will launch 12 new vehicles in 2026, including BEVs such as the CLA electric.