Mercedes-Benz Names Coco Gauff a Global Brand Ambassador
The deal caps a year in which the 21-year-old topped Sportico’s earnings list at $31 million, highlighting how sponsorships are powering women’s sports income.
Overview
- Mercedes-Benz announced the partnership on social media and in a press release, with executive Christina Schenck calling Gauff an outstanding ambassador.
- Coco Gauff said the collaboration feels special and aligned with her values, emphasizing shared focus on growth, passion and pushing boundaries.
- Sportico estimates Gauff earned $31 million in 2025, including $8 million in prize money and $23 million from endorsements, with tennis leading the women’s earnings rankings.
- The new deal joins a roster that includes New Balance, Rolex, Head, Bose, Emirates, UPS, Microsoft, American Eagle, Meta, Fanatics and Baker Tilly.
- Gauff is a two-time Grand Slam champion after winning the 2025 French Open and sits at No. 3 in the WTA rankings, having not yet reached No. 1 as she prepares for the 2026 season.