Overview
- Mercedes-Benz India ended 2025 with 19,007 deliveries, down 2.85% year over year, but said revenue hit a record on a richer product mix.
- Managing director Santosh Iyer ruled out joining a price war, arguing that price discipline preserves brand equity and used-car residuals after the GST revision.
- Top-end models grew 11% and AMGs rose 34% in India, with the company citing an average selling price of about one crore.
- Globally, BMW delivered 2,169,761 vehicles in 2025 (-1.4%) to retain the luxury-sales crown, ahead of Mercedes at 1,800,800 (-9%) and Audi at 1,623,551 (-2.9%).
- EV deliveries in 2025 totaled over 330,000 for BMW, more than 223,000 for Audi, and 168,800 for Mercedes, while all three reported sharp China declines: BMW 625,527 (-12.5%), Audi 617,514 (-5%), and Mercedes 551,900 (-19%).