Overview

• September 2025 sales rose 36% year on year, powering record Q2 FY25-26 retails of 5,119 units and taking April–September volume to 9,357 units, up 4%.
• Roughly 2,500 vehicles were sold over nine days of Navratri, equating to one car every six minutes at an average transaction price near Rs 1 crore.
• Top-End Luxury reached 25% penetration with 12% growth and about 75% of deliveries in bespoke ‘manufaktur’ trims, while Core Luxury contributed 60% of volume and the LWB E-Class grew 47% in Q2.
• Battery-electric models accounted for about 8% of sales, led by a best-ever month for the EQS SUV, and the all-electric G 580 Edition 1 is sold out for the year with new bookings open.
• Entry Luxury models declined due to pressure from lower-priced rivals, even as the AMG G63 set a monthly record with waiting periods exceeding six months.