Mercedes-Benz and Volkswagen Embrace AI and Apps in Next-Generation Vehicles

Mercedes-Benz's MBUX assistant and Volkswagen's ChatGPT aim to enhance driver experience with more natural human-like interaction and access to a range of apps.

Mercedes-Benz is planning to incorporate AI assistants and apps in its next-generation vehicles, with the first models expected to hit the road in the next year.
The AI assistant, called MBUX, is powered by a large language model (LLM) and is designed to create a more natural human-like interaction.
Mercedes-Benz is also incorporating an animated star avatar on the screen that uses sophisticated graphics to express moods.
Mercedes-Benz vehicles will also have access to an alternative app store called Aptoide, which includes apps like Zoom, Webex, Booking.com, and JustEat takeaway.
Volkswagen plans to inject ChatGPT into its vehicles in Europe this year, allowing drivers to ask questions and have them answered by the software.