Mercedes-Benz and Google Partner to Launch AI-Powered Conversational Navigation

The collaboration integrates Google Cloud's Automotive AI Agent into Mercedes' MBUX Virtual Assistant, debuting in the new CLA later this year.

Mercedes-Benz will introduce conversational navigation powered by Google Cloud's Automotive AI Agent, utilizing generative AI and Google Maps data.
The system enables natural, multi-turn conversations, allowing users to ask detailed questions about destinations, reviews, and amenities.
The AI assistant can retain memory of ongoing conversations, enhancing user convenience during drives.
The feature will debut in the upcoming Mercedes-Benz CLA with the new MB.OS platform and will later roll out to existing vehicles via software updates.
This partnership reflects Mercedes' broader strategy to integrate advanced AI technologies into its vehicles for a more personalized driving experience.