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Mercedes-AMG Taps Brad Pitt as Ambassador in Filmic Launch of Electric GT

A film-style spot pairs the actor with F1 driver George Russell to pitch a battery-powered GT to lifestyle-minded buyers.

Overview

  • The new commercial set in a Las Vegas luxury hotel introduces Brad Pitt as the face of the electric AMG GT four-door coupe.
  • Mercedes Formula 1 driver George Russell appears as a valet and performs a series of dramatic drifts before returning the car.
  • Pitt delivers the line “The wait was worth it” upon receiving the vehicle, reinforcing the trailer-like tone of the ad.
  • Media covering the spot report the electric GT is expected to reach series production in 2026, a timeline not formally confirmed by Mercedes.
  • The campaign frames the model as a prestige lifestyle EV and aims to reach audiences beyond traditional car enthusiasts during the brand’s shift to electrification.