Overview
- Mercadona’s share rose 0.7 points to 27.3%, strengthening in Levante to 34.1% and gaining from large-basket trips and categories like ready-to-eat meals, eggs and revamped fish counters.
- Carrefour held second place at 9% after a one-point drop, weighed down by the ongoing decline of hypermarkets that its proximity stores did not offset.
- Lidl increased its share by 0.5 points to 6.9% by drawing more shoppers into more categories, with manufacturer brands regaining space on its shelves.
- Short-assortment formats now account for roughly 39–40% of sales and private-label spending is about 46% year to date, even as recent private-label gains show signs of slowing.
- Dia reached 3.7% share with buyer penetration up to 44.3%, Aldi climbed to 1.9% with the strongest buyer growth, Alcampo fell to 2.8% during network changes, and Eroski edged up to 4.3% in its northern strongholds.